Alternative Spawned in the late 1980's and early 1990's a new movement of sound emerged, giving life to New Wave, Alternative Rock, Grunge, Punk, College Rock, whatever you want to call it. Bands like Nirvana, Pearl Jam, R.E.M. and The Cure led this chaotic new concept that thrived on being different and wanted their identity to be represented by a radical rebellious reputation. This helped create a whole new generation of black sheep that entertain us today with commercial success.
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